There is no way Direct Digital Holdings Inc (DRCT) can keep these numbers up

With 6.33 million shares changed hands, the volume of the stock remained heavier than its average volume of 0.85 million shares. During the session, the Advertising Agencies company that operates in wider Communication Services sector, reached to the highest price of $0.7398 whereas the lowest price it dropped to was $0.5217. The 52-week range on DRCT shows that it touched its highest point at $8.11 and its lowest point at $0.44 during that stretch. It currently has a 1-year price target of $8.00. Beta for the stock currently stands at 6.27.

Price Performance and Earnings:

Stock performance is one of the indicators that investors use to determine whether they will profit from a stock. The price performance of DRCT was up-trending over the past week, with a rise of 22.96%, but this was down by -25.04% over a month. Three-month performance dropped to -54.34% while six-month performance fell -78.74%. The stock lost -91.76% in the past year, while it has lost -62.96% so far this year. A look at the trailing 12-month EPS for DRCT yields -1.63 with Next year EPS estimates of 0.06. For the next quarter, that number is -0.01. This implies an EPS growth rate of 110.54% for this year and -65.71% for next year.

Float and Shares Shorts:

At present, 6.91 million DRCT shares are outstanding with a float of 6.57 million shares on hand for trading. On 2025-03-31, short shares totaled 0.92 million, which was 515.99998 higher than short shares on 1740700800. In addition to Mr. Mark D. Walker as the firm’s CEO, Co-Founder & Chairman, Mr. Keith W. Smith serves as its Co-Founder, President & Director.

Institutional Ownership:

Through their ownership of 0.03512 of DRCT’s outstanding shares, institutional investors have minority control over the company.

An Overview of Recent Financials:

Understanding a company as a customer does not mean you will understand it as an investor. The wise investor uses quantitative research to analyze metrics such as revenue, net income, and earnings. In its fiscal quarter reported on 2024-12-31, DRCT reported revenue of $9083000.0 and operating income of -$4704000.0. The EBITDA in the recently reported quarter was -$4627000.0 and diluted EPS was $nan.

Analysts Ratings:

Reading analyst opinions is an effective way to decide where to invest, and there are several opinions available for DRCT since 1 analysts follow the stock currently. There are 1 analysts who recommend BUY ratings, while 0 suggest SELL ratings. Of the remaining analysts, 0 believe that the stock is worth HOLDING, 0 give it an OVERWEIGHT rating, and 0 thinks that it’s UNDERWEIGHT. In the same way, a target price assigned to a stock can also reveal much about its potential. With DRCT analysts setting a high price target of 8.0 and a low target of 8.0, the average target price over the next 12 months is 8.0. Based on these targets, DRCT could surge 1255.93% to reach the target high and rise by 1255.93% to reach the target low. Reaching the average price target will result in a growth of 1255.93% from current levels.

EPS: Estimates vs Actual

It is also common to use earnings estimates to evaluate a firm’s growth potential and to determine trading strategy. Analysts have provided yearly estimates in a range of -$0.25812 being high and -$0.42188 being low. For DRCT, this leads to a yearly average estimate of -$0.34. Based on analyst estimates, the high estimate for the next quarter is $0.13 and the low estimate is -$0.23. The average estimate for the next quarter is thus -$0.05.